Understanding the General Impact 

The newly implemented tariffs by President Donald Trump on goods entering the United States are causing ripples across global trade. These sweeping measures primarily affect industries like automobiles, luxury goods, pharmaceuticals, and precision instruments. Exporters across the European Union (EU), the United Kingdom (UK), and Switzerland are grappling with the immediate implications—ranging from steep cost increases to supply chain disruptions and trade uncertainty. Proactive planning and expert guidance are now more important than ever. 

On April 9, 2025, President Donald Trump announced on Truth Social a 90-day pause on most new tariffs, alongside a temporary reduction to a 10% “Reciprocal Tariff”, effective immediately. While this move offers short-term relief for exporters in the European Union (EU), the United Kingdom (UK), and Switzerland, higher sector-specific tariffs—such as the 25% duty on vehicle imports—still apply

Impact on Exporters

Exporters from the European Union (EU) 

EU exporters are facing a 20% tariff on goods entering the U.S., with luxury products, automobiles, and agricultural goods being particularly affected. Industries in Germany, France, and Italy have been hit hard, sparking criticism from European leaders and prompting the EU to prepare retaliatory measures. Exporters must prepare for a shifting trade landscape and potentially rising barriers in both directions. 

Exporters from the United Kingdom (UK) 

UK exports now carry a 10% tariff, a lighter rate than the EU but still significant. Key sectors impacted include pharmaceuticals, metals, and automotive parts. While the UK government is maintaining a restrained approach—favoring negotiation over retaliation—the economic outlook remains cautious. Analysts warn of flat growth and increased costs for exporters, especially SMEs operating on thin margins. 

Exporters from Switzerland

Switzerland, known for its luxury watch and pharmaceutical industries, has been hit hardest with a 31% tariff—a rate higher than that for the EU or UK. Swiss exporters of high-end goods like watches and precision instruments are particularly exposed, with brands such as Rolex and Swatch already feeling the sting through declining U.S. orders and falling share prices. Government officials have expressed disappointment, emphasizing Switzerland’s historically neutral and low-tariff stance.

How Can You, as an Exporter, Minimize Risk? 

Taking proactive steps now can help mitigate the impact of these tariffs. Here are key recommendations: 

• Review your product classifications to understand exactly how the tariffs apply. 
• Diversify your markets to reduce over-reliance on U.S. trade. 
• Optimize your supply chain for flexibility, cost control, and resilience. 
• Monitor developments around retaliatory tariffs, trade talks, and possible exemptions. 
• Partner with customs experts like Gerlach Customs to navigate complexity and stay compliant. 

How Will We at Gerlach Customs Help Our Customers?

At Gerlach Customs, our 1,000+ customs professionals are equipped to guide you through this uncertain trade environment. Our support includes: 

• Targeted Tariff Impact Analysis – Custom insights into how these new tariffs affect your business and mitigation strategies to consider. 

• Expert Customs Clearance – Smooth handling of documentation and processes to prevent delays and avoid penalties. 

• Compliance & Regulatory Guidance – Real-time updates and strategic advice to help you stay ahead of evolving regulations. 

• Digital Customs Tools – Access our secure Digital Customs Platform for full visibility and streamlined document handling. 

• Strategic Consulting Services – From tariff planning to AEO certification, we help future-proof your operations. 

Ready to Navigate These Tariff Changes? 

Gerlach Customs is here to help exporters across the EU, UK, and Switzerland adapt quickly and stay competitive. Contact us today for a consultation, and let’s chart a smarter course through these turbulent trade waters

Get in touch with us today—our team is always available to assist you!